/// HOW PRE-SALES WORKS
Based on data analysis, we launched a campaign for a product in the advance sale format, as tickets for concerts and events are sold.
to gratify those who believe in the idea, we implemented the price inversion model. in the traditional model, discounts occur at the end of the collection to liquidate stocks. as we do not work with stock, we subsidize the first purchases in pre-sales, thus reversing the discount model from the end to the beginning.
at this stage, we make available all product data, such as supply chain information, employees, as well as all production costs, in line with our commitment to total transparency.
to make it an even more special product, every campaign will have a minimum production target and a maximum production target. upon reaching this goal, we enter the second stage of the process, its production.
in this step, we will update the production status according to its evolution.
therefore, we will only produce what was purchased.
Once production is complete, we consolidate the products into a single shipment to our distribution center. by consolidating logistics, we reduce the impacts of transport.
Once shipments are organized, we carry out deliveries directly to customers, using the most efficient modes in terms of emissions.
/// ON DEMAND
we want to eliminate inventory, so every pre-sale campaign has two goals:
MINIMUM PRODUCTION (MINIMUM SALE, GOAL TO BE BEAT)
MAXIMUM PRODUCTION (MAXIMUM SALE, LIMITED QUANTITY)
guarantee your product before the pre-sale ends.
we selected one of the most uncomfortable points in our processes, the generation of a physical product with no real need. in terms of impacts:
WASTE GENERATION IN CREATIVE PROCESSES (MODELING, PILOTING, APPROVALS))
GENERATION OF LOST INVENTORY (PRODUCT PRODUCED AND NOT SOLD)
GENERATION OF CARBON AND WATER FOOTPRINT WITH UNNECESSARY PRODUCTION
REDUCTION OF LOGISTICS STAGES
this is our commitment, in which we will continue to innovate, relentlessly.
/// REDUCTION OF IMPACTS
we want to virtualize processes, reduce the need for physical material, eliminate complexities and unnecessary steps. optimizing, gaining efficiency and advancing in sustainability metrics are part of our tireless initiatives.
/// TRANSPARENCY AND TRACEABILITY
We maintain our commitment to transparency and traceability, in which we disclose all specifications and details of the product and the supply chain, such as materials used, where it was produced, how much the seamstress earned, among other important and necessary information.
in our production processes, we select innovative raw materials, organic dyes and e
clean operating methodologies to ensure the integrity of your choice.
we work with well-known seals and certificates such as responsible Brazilian abr/cotton, bci/better
cotton initiative, organ ox and european flax, among others.
our raw materials, thesmart materials, have a variety of textures from fibers
recycled cotton and pet bottles, organic fibers, in addition to technological solutions such asomo
Biodegradable bases and with reduced or zero use of water and carbon emission.ono.