In 2011, at our launch, we committed to transparency in all our processes.
Because we believe that conscious consumption only happens when we are fully aware of what we are buying, the actual cost. A responsible choice only occurs when there is 100% transparent information.
A purchase decision based on product information is not a luxury but a necessity.
We want the real thing, so we share our operational data to create a more honest and committed relationship.
Costs, provenance, and attributes are shared for better understanding and engagement.
More information and less appearance.